Importance Factors of On-Page and Off-Page Optimization

SEO On-Page and Off-Page Optimization Factors, Technique, Strategy

Do you wish to increase your website position in search engines? Do you wish to gain an enormous number of visitors to your website? And if really yes then SEO or search engine optimization is the solution for all website ranking problems.

Search Engine Optimization involves two very effective processes. They are:

  • On-Page Optimization
  • Off- Page Optimization

Search engine optimizers follow on the page and off page optimization processes and bring out for you the best of the SEO results in within a short period of time. Only on page optimization coupled with off page optimization can bring perfect SEO results or else your efforts will not bear any fruit.

On the page, optimization involves the process of coding or recording your web pages or website pages. It is, in reality, depended much on the structure of your business website or the content that which is there on your website. It involves a number of activities such as optimization of Title Pages (Title Tag Optimization) Meta Tag Optimization or Content Optimization etc.

Communicating the theme of the website pages through optimization of title tags is to be considered first. Optimization of title tags plays an important role in SEO process. Similarly, Meta tag optimization or content optimization is of double importance and should be carried in an effective manner.

If you can briefly outline your website page content by proper HTML coding then search engines recognize your website and rank accordingly. That is the reason why Meta Tag description is to be placed considering how search engines work. Content optimization is sure of utmost importance and should be performed on regular basis.

Search engines rank new content higher. Wisely targeting your keywords, your content should be altered or new content carrying your search words or keywords should be uploaded. Interlinking is another very important factor on-page optimization.

Image optimization is also a part of this on-page optimization but search engines oft times do not read website images. There is a need to make use of an alternative. By putting the text for images or by reducing the size of the images on your website or web pages you can effectively make your website much more search engine friendly.

Off-Page Optimization:  

Off-page optimization is very much of the requirement in SEO. Higher website ranking hangs much more on what techniques you use in optimizing your website    Search engine ranking is improved by making use useful linking techniques. It is an integral part of website promotion. Link building is an important factor in off page optimization. Your linking efforts determine what website rank would be.

Directory submission or Article writing or SEO article submission also comes under this off-page optimization. It is necessary that you look for user directories and submit your SEO articles. Proper resources can bring high ranking or else you are not going to get any benefit from your off page efforts then.

Press releases can also bring much more visibility and can create a good position in search engines. Off page optimization can be of great help. SEO professionals tend to off page techniques in order to increase the website ranking. Linking is considered the soul of it. Links are created that which actually point to your website. Traffic can be increased easily if Off Page Optimization Techniques are employed in a better manner. Hyperlinking is to be performed by giving due importance to what can be beneficial in bringing high website rank in the search engines.

Here are Some SEO On-Page And Off Page Task List Provides that you are promoting your website and blog in Search Engine(Google, Yahoo, BingEtc)

SEO On-Page Optimization Task List

  • Site Analysis
  • Keyword Research
  • Keyword Density
  • Title tags
  • Meta Tags
  • Meta Description
  • H1 Tags
  • ALT Tags
  • URL Structure
  • Internal Linking
  • Original, Effective & Keyword Reach Content
  • Sitemaps
  • Robot.Txt
  • Blog installation & posting
  • W3C Validation
  • Track of target keywords

SEO Off-Page Optimization Activity 

  • Directory submission
  • Classified Submission
  • Social bookmarking
  • Article Submission
  • Press Release Submission
  • Blog submission
  • RSS Submission
  • Forum posting
  • Link Building
  • Reciprocal Linking
  • Do Follow Blog Commenting