Top Common SEO Mistakes and How to Avoid Them
Search Engine Optimization or SEO is one of the most common and effective online marketing methods which attracts a large number of visitors to your site. If SEO Marketing Strategies are implemented properly they can reap great traffic results in a very short period of time. However, SEO strategies gone bad will do more harm than good. Following are some of the Most Common SEO Mistakes and How to Avoid Them.
Fix 404 Errors
This is one of the most common errors and impacts a website negatively. This error implies that there are quality issues with your website. Any web page which is no longer in use should be redirected to a new version of the page or shall be removed.
To counteract this error, you can make use of the Google Webmaster Tool. In the tools section, you will encounter a “Crawl” drop-down menu which will inform you about the “Not Found” pages and you can easily remove or edit them.
Remove Duplicate Content
Copying content from any other online resources and pasting the same at your site isn’t a wise option at all. If search engines get to know about it they will not index your web page or website on the results and this will lead to lesser traffic generation. Content to any website shall always be unique and interesting. A good search engine friendly content can do wonders for your web page rankings.
To get rid of duplicate content, you should try to use Copyscape or other Duplicate Content Checker Tools to verify the genuineness of the content at your site.
Solid Internal Linking
Some of the webmasters don’t pay much attention to the internal linking of the website and end up making things difficult for not only the search engines but also for the users. When search engine spiders index your web pages, it assesses your internal link structure to index it clearly. However, due to poor internal linking sometimes the spiders aren’t able to reach the web pages. Also, internal linking is important in the sense that visitors can easily find the specific things that are they looking for instead of going through the entire website.
To counteract this problem you must have a clear and solid internal linking as visitor browse from one page or post to another using these links.
Formatting the Meta descriptions and title tags isn’t one of the easiest options. However, with proper knowledge you can turn them into a great Internet Marketing Tool. The title tag is used to link the site to the results of the search engine and thus it should consist of keywords that are popular and relevant to your site. Their size should be more than 70 words; otherwise, it will be shortened in the results. Always remember to keep the brand in the title of the tag. Also, avoid filling it with excessive keywords as otherwise, it may look like a spam.
Lastly, you just need to avoid these common mistakes while developing and implementing your strategies and chances are high that you will get the desired results.